For the purposes of these Privacy Policies Advertisers shall be natural persons or companies (including its employees) that request Herolens’ services to advertise their own or third parties’ goods and services through the internet. Thus, Advertisers shall be considered as advertisers.
Users shall be any natural person who in general uses internet for all lawful permitted activities and especially to find goods and services through different websites, for example, a user of an e-commerce site looking to purchase a particular product
Herolens is a Programatic Creative Collect Platform Platform (“Platform”) that automatically generates dynamic HTML5, video or image content ads ads on the fly given any kind of data accross all screens. By request of Advertisers, or by any technological mean which may be provided by Herolens to Advertisers in the future, Herolens’ technology enhances Users online shopping experience while improving communication between a brand and its audience through innovative, engaging, professionally designed ads (“the Service”).
These ads result in higher engagement and ROI to Herolens’ Advertisers. Herolens’ objective is to provide, best optimized and dynamic rich media and video ads to Users across the web, applications, and other platforms, while augmenting the creative production capability of Advertisers.
Herolens firmly believes in creative dynamization as a mean of generating more engaging experiences for Users and augmenting the creative output of Advertisers.
Herolens Service is actually not intended for Advertisers and/or Users residing in Europe. Nevertheless, Herolens’ Services shall be available to Advertisers and/or Users residing in Europe in the future. Thus, Herolens respects and is in a constantly effort to be in compliance with the European General Data Protection Regulation 2016/679 (“GDPR”) to protect, warrant and preserve the rights to those Advertisers and/or Users to may eventually apply or to be served.
Herolens processes personal information of Users to offer its Service (“Personal Information”). In this regard, Personal Information may be processed for commercial and Advertiser analysis, reporting and statistical purposes, marketing purposes (for example, customized marketing or direct marketing, if applicable unless rejected by Users), administration notices, database management and maintenance, product suggestions and offers, interaction with third parties social networks, access to third party services' accounts and platforms and newsletters.
As an example, when a Advertiser hires Herolens’ Service to advertise a product, Herolens might be aware of when and how many times a Final User have recently visited several products or pages through Advertisers´ websites. This information is used to show to the Users, videos and ads through diferent ways related to those products, as a mean of generating more engaging experiences for the Users.
In general, User’s Personal Information shall include: IP (internet protocol) adresses, Timezones and Cookies. Particularly, Herolens may collect the following information and its purposes:
Herolens uses this information to help Advertisers serve ads and so they are able to identify the Users that are more relevant to them and to operate, improve and enhance Herolens’ Service
Herolens may choose to collect anonymous information through the use of browser cookies and/or via User interaction or engagement with Herolens’ ads (viewing ad impressions or clicking the ad). Browser cookies record are, for example, pages the User browsed on Advertisers’ websites. Herolens Platform is integrated with Advertisers’ websites, therefore once the User visits Advertisers´ website, its browser sends an anonymous cookie to Herolens Platform, and based on the information stored there, the User should receive better-targeted and relevant ads than standard User would receive without using Herolens Platform.
Herolens will collect from Advertisers the following information:
Herolens collects Personal Information from its Advertisers when the Advertiser hires Herolens Services for creating a new Account (“Advertisers Account”). As a result of hiring Herolens’ services, Herolens asume that all Personal Information of the Client and collected and processed by Herolens is provided with the expressed consent of the Advertiser. In no event Herolens will collect Personal Information from the Advertiser that has no consent and its not voluntarily given by the Advertiser.
Advertisers may request Herolens the removal of Herolens’ cookies and opt-out by sending an email to firstname.lastname@example.org with the subject OPT-OUT.
Advertisers may request to opt-in again in order to receive a better targeted and personalized ad experience by sending an email to email@example.com with the subject OPT-IN.
The Users can remove their cookies and opt-out in Herolens Site by entering here
The Users can opt-in again in order to receive a better targeted and personalized ad experience in Herolens Site by enter here.
The use of Herolens cookies and further information about it can be found on Herolens’ Cookies Policies Cookies Policies
Choices Relating to the Personal Information Herolens Advertisers and Users may decline to provide Personal Information when it is requested by Herolens Advertisers or Herolens, but certain Services or all of the Services may be unavailable to Advertisers and Users.
Location and other device-level information. The device Users use to access Advertiser’s sites or Service may collect information about them, including Geolocation Information (only their Country Code) and their IP that Herolens may then collect and use. For information about Advertisers’ ability to restrict the collection and use of such information, please use the settings available in the device.
Choices Relating to Cookies. Users may have options available to manage cookies preferences. For example, Users browser or internet device may allow Users to delete, disable, or block certain cookies and other tracking technologies. Users may choose to enable these options, but doing so may prevent Users from using many of the core features and functions of the Service and to relegate a better experience.
Advertisers and Users can learn more about Herolens’ cookies and tracking technologies by visiting Cookies Policies
Choices Relating to the Advertiser´s Registration and Account Information. Advertisers have an Account, and they generally may review and edit Personal Information by logging in and updating their information directly or by contacting us.
Advertisers may contact us if they have questions about their Account information or other Personal Information.
Choices Relating to Communication. Notices, Alerts and Updates from Herolens:
Herolens’ Programmatic Creative ads run on many Internet websites and mobile applications as part of their promotion, advertising and video programming. The ads could appear in relevant product pages, as standalone ads, social media posts or ads, banners and before or during the playback of a video that Users chose to watch. Many of these publishers may access Herolens through third-party advertising networks or ad exchanges.
Herolens may ask for Advertisers and/or Users consent for the processing of certain type of Personal Information. When collecting such consents, Herolens inform the Advertisers and/or Users of the respective purposes of processing and such processing is conducted only when appropriate consent is received.
In other cases for different jurisdictions, like but not limited to, Argentina, Personal Information may be transferred outside the country to countries with the same or better levels of protection. In case the Personal Information is transferred to countries with lower levels of protections, Herolens will perform those transfers subject to appropriate safeguards and safety measures such as standard data protection clauses adopted in respective agreements or otherwise approved by the legal applicable authority.
Herolens maintain technical, physical, and administrative security measures designed to provide reasonable protection for Advertisers and Users Personal Information against loss, misuse, unauthorized access, disclosure, and alteration. The security measures include firewalls, end-to-end data encryption, and information access authorization controls. Nevertheless, considering the actual online environment is not fully secured, Herolens shall not guarantee that security measures taken will prevent illegally and maliciously operating third parties from obtaining access to Advertisers and Users Personal Information and the absolute security of that information during its transmission or its storage on Herolens systems. While Herolens is dedicated to securing its systems and Service, Advertisers are responsible for securing and maintaining the privacy of their password(s) and Account, registration information and verifying that the Personal Information Herolens maintain about the Advertisers is accurate and current.
Users and Advertisers have the right to request from us:
Users and Advertisers may exercise the aforementioned rights by sending a written request to us at firstname.lastname@example.org. Where the processing is based on consent, User or Advertiser has a right to withdraw such consent at any time. Said withdrawal will not affect the lawfulness of processing based on consent before its withdrawal. In case the User or Advertiser considers that its rights under the data protection laws are infringed, the User or Advertiser may file a complaint with the supervisory authority of the User or Advertiser residence. As an example, for Argentina, the authority is AGENCIA DE ACCESO A LA INFORMACIÓN PÚBLICA (Public Information Access Agency), Av. Pte. Julio A. Roca 710 . Piso 2º - Ciudad de Buenos Aires, www.argentina.gob.ar/aaip - email: email@example.com +5411-2821-0047. As an example for Europe, Data Protection authorities are independent public authorities that supervise, through investigative and corrective powers, the application of the data protection law. They provide expert advice on data protection issues and handle complaints lodged against violations of the General Data Protection Regulation (GDPR) and the relevant national laws. There is one in each EU Member State. Generally speaking, the main contact point for questions on data protection is the Data Protection authority in the EU Member State where User or Advertiser is based. To find the proper authority User or Advertiser may enter the following link: http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm
Service is not aimed nor directed to children under the age of 13. Herolens do not knowingly collect information, including Personal Information, from children or other individuals who are not legally able to use Advertiser’s Sites and the Service. If Herolens obtain actual knowledge that may have collected Personal Information from a child under the age of 13, Herolens will promptly delete it, unless Herolens is legally obligated to retain such data. Please contact Herolens if Advertisers or Users believe that Herolens have mistakenly or unintentionally collected information from a child under the age of 13.
Changes to this Privacy Notice will be posted on this page. If we make a material change to Herolens’ privacy practices, we will provide notice on the site and by other contact information User or Advertiser has provided.
Herolens Group LLC
116 west 23rd Street Suite 500,
New York NY 10011, NEW YORK, NY
UNITED STATES OF AMERICA
Last revised: April 19th, 2018.