Cookies Policy

This Cookies Policy is aimed specifically, but not limited to, Advertisers and Users as they are defined in the Privacy Policy of Herolens. The term “user” (lower case characters) will apply to both Advertisers and Users and any other third party or person who visit or use Herolens or Advertiser websites. The term “Service” here will have the same meaning as defined in the Privacy Policy.

To enhance Advertisers and User´s experience on the Herolens’ site at www.Herolens.com (the “Site”) and User’s experience on Advertiser´s websites, Herolens may use "cookies". To make full use of the features and services we offer at the Site and the features and services Advertiser offer on their websites, both Advertisers and Users may be required to accept cookies as we can only provide the Service by using them. By using the Site the Advertiser and User agree to our use of cookies as described in the present Cookie Policy and by using the Advertiser´s websites, the User agrees to our use of cookies as described in the present Cookie Policy.

What are Cookies?

Cookies are small text files placed and downloaded in the user´s computer's browser to store information to recognize the user, to remember the user´s preferences and to provide a more secure online experience.

Generally, cookies are very useful and are a common method used by almost every website to help the user´s online experience be as efficient as possible. For security reasons, many websites may not function at all without the use of cookies (or other similar technologies, such as "web beacons" or "tags").

Cookies generally do not hold any information to identify an individual person, but are instead used to identify a browser on an individual machine. Cookies, by themselves, do not let us know the user´s email address or other personal information unless the user choose to provide this information to us. Once the user chooses to provide Personal Information to a website, this information may be linked to the data stored in the cookie.

Cookies can be referred to as session cookies or persistent cookies, depending on how long they are used:

What types of Cookie may Herolens use in general?

In General, Herolens may use different types of cookies that may be set on the user´s device. Here we explain what are these and why we use them.

Necessary Cookies

These cookies are essential in helping the user to make use of the features and services we offer on the Site and/or Advertiser´s websites. Without these cookies, the services the user wants to use cannot be provided. These cookies do not gather any information that could be used to identify the user, and they do not monitor or remember where the user have been on the internet.

Functional Cookies

These cookies allow us to provide the user with a better online experience. They do not gather or store any information which would allow us to identify the user.

Performance Cookies

Performance cookies help us to understand how users use the Site and/or Advertiser´s website, so we can keep our and/or Advertiser´s products and services relevant, easy to use and up to date.

Targeting cookies

The purpose of these cookies is to value "behavioral advertising" (also known as "behavioral targeting" or "remarketing"), which is a means of showing the user relevant products and services based on what the user appears to be interested in. Although these cookies can track the user´s visits around the web they don't know who the user is. Without these cookies, our online advertisements will be less relevant to the user and the user´s interests.

Security Cookies

A secure cookie is only sent to the server with an encrypted request over the HTTPS protocol. To prevent cross-site scripting attacks, cookies are only sent to the server.

Third Party Cookies

Cookies have a domain associated to them. If this domain is the same as the domain of the website the user is on, the cookies are a first-party cookie. If the domain is different, is a third-party cookie. While first-party cookies are sent only to the server setting them, a web page may contain images or other components or elements stored on servers in other domains (like ad banners, for example). Cookies sent through these third-party components are called third-party cookies and are mainly used for advertising and tracking across the internet. Herolens may act through third party cookies in Advertiser´s websites.

Which Cookies may Herolens Use in its Site?

To make full use of the features and services we offer at Herolens, the user needs to accept cookies, as we can only provide the user with certain features of this website by using them. Although we only set a few cookies directly, we also make use of some services which set their own cookies. We believe it is important to be clear about any cookies that are being set, and why, so we have provided the tables below to explain this to the user. The user will not necessarily see all of the cookies referenced below stored on the user´s machine after visiting our Site.

Although we audit the types of cookies that are used on the Site, it is possible that the Service may change their cookie names and purposes.

Which Cookies may Herolens Use in their Advertiser´s Sites?

As we may act through third party cookies, and may set our own cookies in our Advertiser´s websites, to make full use of the features and services we offer at Herolens, the User needs to accept cookies, as we can only provide the User with certain features of our Advertiser´s website by using them. We believe it is important to be clear about any cookies that are being set, and why, so we have provided the tables below to explain this to the User.

For campaign management:





Security, Necessary, Functional, Third Party

Domain managing Advertisers' campaigns.

For ad serving purposes:



Domain for serving ads. Might process user data depending on the ad served.



Domain for counting impressions and clicks. Might process user data depending on the ad served.



Reserved domain for counting clicks

For user tracking:



For User tracking. Processes user data.

For static content delivery:



For hosting static content.



For hosting static content.



For hosting static & video content.

Why does Herolens use Cookies?

We use cookies to understand Site and Advertisers’ websites usage and to improve the content and offerings on our Service, the Site and Advertisers’ websites.

Cookies configuration

If a user wants to control which cookies accept or not, depending on user’s browser, the user may configure it´s own browser to accept all cookies or to be alerted every time a cookie is offered by a website's server. Most browsers automatically accept cookies. The user can set its browser option to refuse receiving cookies and can also delete existing cookies. Please note, if the user chooses to block all cookies, the Site and/or Advertiser´s websites will not function as intended and the user will not be able to use or access many of the services Herolens provide. If the user have blocked all cookies and wish to make full use of the features and services we offer, the user will need to enable their cookies.

The user must be aware that in case the user does not configure its browser, the user will be accepting cookies provided by Herolens on the Site and/or on Advertiser´s websites.

For the purpose of the Service, Herolens may act through third party cookies in Advertiser´s websites, during the User´s visit. The purpose of these cookies is "behavioral advertising" and intends to show the User relevant products and services based on what the User appears to be interested in Advertiser´s websites. If the User wants to disable its tracking, to opt out of behavioral advertising, please follow this link.

Through Advertiser´s website, Herolens may also use small pieces of software code called "web beacons" or "clear gifs" to collect anonymous and aggregate advertising matrix, such as counting page views, promotion views, or advertising responses. Also Herolens may also use tracking pixels. A web beacon is an electronic image, called a single-pixel or clear GIF. Web beacons can recognize certain types of information on Users computer, such as a user's Cookie number, time and date of a page view, and description of the page where the web beacon is placed. The User may render some web beacons unusable if he/she chooses to reject their associated cookies. These web beacons may be use to deliver cookies that conform with our Cookie Policy. A tracking pixel (also called 1x1 pixel or pixel tag) is a graphic with dimensions of 1x1 pixels that is loaded when a user visits a website or opens an email, and is used to track certain user activities. With a tracking pixel, Herolens can acquire user’s information for online marketing, web analysis or email marketing.

Fraud prevention

Our Site also uses both first and third party cookies as a security measure to protect against fraud and abuse and to help to identify irregularities in behavior, these may include cookies written with Flash technology. The User can manage Flash cookies on a per-site basis using the . Although we don't recommend taking such action, this tool enables the User to disable the use of Flash cookies or limit activity to specific domains. The User can access the tool by right-clicking on any Flash content displayed on the User´s browser and selecting 'Settings' or 'Global Settings' from the drop-down menu.


In case the User has any doubt, the user may send an email to privacy@herolens.com to receive assistance.