HEROLENS – PROGRAMMATIC CREATIVE
About Herolens Programmatic Creative
Herolens is a platform that automatically generates dynamic HTML5 ads on the fly given any kind of data accross all screens. Herolens’ technology enhances clients online shopping experience while improving communication between a brand and its audience through innovative, engaging, professionally designed ads. These ads result in higher engagement and ROI to Herolens clients. Herolens’ objective is to provide, best optimize and personalized dynamic rich media ads to customers of our clients across the web.
Herolens firmly believes in data personalization as a mean of generting more engaging experiences for consumers.
What Information Does Herolens Programmatic Creative Collect?
Herolens, with its Programmatic Creative platform, does not automatically collect any Personal Information (“PII”) that can be used to identify you. Personal information refers to any information that may be used, either as-is or combined with other information, to identify an individual, such as, but not limited to, a first and last name, personal profile, physical address, an email address or other contact information. In cases when data is automatically collected, it is completely anonymous and includes information, which does not enable identification of an individual user, such as the Internet Browser you are using to access websites, whether you have visited our clients’ websites, and random collected data about how our clients’ websites and services are being used (page load times). The information Herolens might be aware of is that a certain user (No personal information included – name, address, email, etc.) visited several products pages recently and this information is used to present videos and ads that are relevant to those products.
We respect your privacy. We only collect PII through optional, voluntary submissions, such as email, survey information, and in banner registration forms. The types and amount of personal information collected from these activities will vary depending on the activity, but in no event will we collect PII that is not voluntarily given by you.
How Is This Anonymous Information Collected?
Herolens may choose to collect the anonymous information through the use of browser cookies and/or via user interaction or engagement with our ads (viewing ad impressions or clicking the ad). Browser cookies record, for example, the pages you browsed on our clients’ websites. When you visit our clients’ websites that Herolens Programmatic Creative is integrated with, your browser sends the anonymous cookie and based on the information stored there, you should receive better-targeted and relevant ads than the standard you would receive without using Herolens Programmatic Creative. Herolens has no way, need or desire to identify you throughout this process.
You can remove our cookies and opt-out by clicking here.
You can opt-in again in order to receive a better targeted and personalized ad experience by clicking here.
Display Of Herolens Programmatic Creative Ads
Links And Third-Party Sites
If you have any questions or concerns regarding our policies, please contact us through our website. Alternatively you can contact us in writing at the following address: privacy (at) herolens (dot) com. We will address any issue to the best of our abilities as soon as possible.
Herolens Group LLC – 116 west 23rd Street Suite 500, New York NY 10011, NEW YORK, NY
Last revised: March 22nd, 2017.