Garbarino is one of the largest Argentine retailers in the country, dedicated mainly to the commercialization of household items, appliances, electronics and computers of multiple brands. It has brick and mortar shops as well as an ecommerce.
Every week, Garbarino aims to communicate different tactical campaigns which consists of:
Big brands of the commercialized products at the ecommerce pushed the campaigns. Therefore each campaign had different budgets or impression goals per campaign.
Specific date ranges for each, which overlap each other.
Specific product groups
Handpicked products and categories to be shown
Our team generated dynamic ads with the key visuals of the tactical campaigns sent by the client.
Herolens technology allowed Garbarino to have programmed a whole month of campaigns in just a couple of hours of work, centralize control of traffic distribution of all their different suppliers, make changes on the fly on products from a spreadsheet and give a visual identity to each campaign (previously this were generic creativities). This was possible by using:
Rules by date
That allowed us to leave all the campaigns programmed according to the schedule established for each one.
Generation of dynamic creatives from a key visual, adapting it to the different formats of each campaign.
Traffic distribution tool
which gave us the possibility to configure different impressions percentages per campaign.
Alerta calorAC category - running the second half of the month.
NO ME LA TRAIGASNotebooks category - running the second half of the month, showing only imported notebooks.
RED DAYSMany categories with different discounts.
CREATIVIDAD PREVIAMany categories with different discounts.
"Today we have a customized solution, fast and flexible, which allows us to work with a complex schedule of campaigns, each with its own creativity, goal, brand and category. A few months ago, this would have been considered impossible but today is part of our day to day"
Head of Marketing Performance at Garbarino