Falabella develops its commercial activity through several business areas, the main ones being the department store, improvement and construction of the home. The department store is today the most important in South America with presence in Chile, Argentina, Peru and Colombia.
Falabella Argentina, having both an ecommerce and brick-and-mortar stores, wanted to be able to communicate at both points of purchase a series of exclusive online offers. This lasted approximately 3 hours each and it could be purchased at the digital kiosks that were in the physical store during the Hot Sale
To make this possible, different benefits of the platform were used:
Flexibility to use multiple channels
Using Herolens technology allowed through the configuration of a single campaign to run in different networks as well as connect it to the screens that were located in stores. Being able to take a dynamic campaign from online to offline.
Speed of changes
The campaign was connected to a single database, in this case a document shared with the Falabella team. This gave the possibility that in case of any change in an offer, prices or duration of the campaign they were able to change it from a single place, and automatically see the change reflected live in all the places where it was running.
Creative used for the offline campaign
Creative used for the online campaign
"In the ecommerce and digital world, the main feature we have is the dynamism. Thanks to Herolens, we managed to break down this barrier and manage to communicate as many offers as we wanted, without having the risk of the offer changing and not being able to replicate it. The response times were excellent and we had their support and follow-up at all times; fundamental for our business and type of format."
Product SEO & SEM Manager @ Falabella