Privacy Policy
About Us
At Herolens we take your privacy very seriously. The purpose of this privacy policy is to explain the principles of our ‘Real Time Programmatic Creative’ advertising solution and the data that it collects from our ads viewers (“you”).

Herolens reserves the right, at our discretion, to change this privacy policy at any time. Changes will be effective 10 days following posting of the revised privacy policy on our website. Your continued use of our website 10 days following such posting means you are accepting those changes.

About Herolens Programmatic Creative
Herolens is a platform that automatically generates dynamic HTML5 ads on the fly given any kind of data accross all screens. Herolens’ technology enhances clients online shopping experience while improving communication between a brand and its audience through innovative, engaging, professionally designed ads. These ads result in higher engagement and ROI to Herolens clients. Herolens’ objective is to provide, best optimize and personalized dynamic rich media ads to customers of our clients across the web.

Herolens firmly believes in data personalization as a mean of generting more engaging experiences for consumers.

What Information Does Herolens Programmatic Creative Collect?
Herolens, with its Programmatic Creative platform, does not automatically collect any Personal Information (“PII”) that can be used to identify you. Personal information refers to any information that may be used, either as-is or combined with other information, to identify an individual, such as, but not limited to, a first and last name, personal profile, physical address, an email address or other contact information. In cases when data is automatically collected, it is completely anonymous and includes information, which does not enable identification of an individual user, such as the Internet Browser you are using to access websites, whether you have visited our clients’ websites, and random collected data about how our clients’ websites and services are being used (page load times). The information Herolens might be aware of is that a certain user (No personal information included – name, address, email, etc.) visited several products pages recently and this information is used to present videos and ads that are relevant to those products.

We respect your privacy. We only collect PII through optional, voluntary submissions, such as email, survey information, and in banner registration forms. The types and amount of personal information collected from these activities will vary depending on the activity, but in no event will we collect PII that is not voluntarily given by you.

How Is This Anonymous Information Collected?
Herolens may choose to collect the anonymous information through the use of browser cookies and/or via user interaction or engagement with our ads (viewing ad impressions or clicking the ad). Browser cookies record, for example, the pages you browsed on our clients’ websites. When you visit our clients’ websites that Herolens Programmatic Creative is integrated with, your browser sends the anonymous cookie and based on the information stored there, you should receive better-targeted and relevant ads than the standard you would receive without using Herolens Programmatic Creative. Herolens has no way, need or desire to identify you throughout this process.

You can remove our cookies and opt-out by clicking here.

You can opt-in again in order to receive a better targeted and personalized ad experience by clicking here.

Display Of Herolens Programmatic Creative Ads
Herolens ’ Programmatic Creative ads run on many Internet websites and mobile applications as part of their promotion, advertising and video programming. The ads could appear in relevant product pages, as stand-alone ads, social media posts or ads, banners and before or during the playback of a video that you chose to watch. Many of these publishers access Herolens through third-party advertising networks or ad exchanges. Those networks may also place cookies on your browser upon visiting a Herolens customer’s website to facilitate ad serving as described above. You may opt out of Google’s use of cookies by visiting the Google advertising opt-out page. In addition, you can opt out of any other third party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.

Links And Third-Party Sites
Herolens may choose to implement and incorporate, as part of the assets in its ad creation, specific content from its clients databases, Third party services Herolens ’ clients are using as well as Google services such as: Google Maps / Earth / Places APIs. Therefore by using Herolens application, clients and users acknowledge and agree to be bound by Herolens ’ clients Privacy Policy and Google Privacy Policy.

Contact Us
If you have any questions or concerns regarding our policies, please contact us through our website. Alternatively you can contact us in writing at the following address: privacy (at) herolens (dot) com. We will address any issue to the best of our abilities as soon as possible.

Herolens Group LLC – 116 west 23rd Street Suite 500, New York NY 10011, NEW YORK, NY

Last revised: March 22nd, 2017.